Supporting our efforts to prototype a Democratic Media Index — We are honored and excited to announce that we have been selected as a winner of the 2022 Amazon Web Services (AWS) IMAGINE Grant, a public grant opportunity open to registered 501(c) nonprofit organizations in the United States who are using technology to solve the world’s most pressing challenges. The…

Professional data equity experts on how they practice — “Bias in research has real-world pains that disproportionately affect people that look like me. Dark-skinned people. Women… Having the equity lens to know that people respond to different research methods differently — it’s important. It’s expensive. It’s time-consuming. But it’s necessary… to ensure that we receive accurate results, that we…

Exploring civic information ecosystems online to identify “the new op-ed” — We recently wrapped a project with advocates, activists, and organizers in the Upper Midwest to map the current landscape of civic information consumption. The fragmentation of media systems has left many wondering: how do people in the U.S. get information in what many perceive to be local media deserts? Using…

Researching Americans’ exposure to firearms in media as a step toward firearm safety intervention — While this project and research report were both completed in early 2022, we believe the findings are valuable as evergreen insights to help those developing interventions to reduce gun harm and violence in the U.S. Firearms exist as a cornerstone of American life. A February 2022 report shows nearly 7.5…

A deep-dive into our values-based audiences for narrative and cultural change — We recently hosted a deep-dive into the 4-values based audience at the heart of the Narrative Observatory @ Harmony Labs. Below is an abbreviated recording meant to serve as a foundational resource on these audiences and how they can be useful for narrative and culture change work.

Harmony’s latest projects and success stories — As this summer kicks into gear, we’d like to share some of the exciting projects we’ve worked on recently — and some of our team’s own media interests, too. If you’d like regular updates like these, subscribe to get them delivered directly to your inbox.

Creating an audience-narrative architecture for health equity — Over the last few years, we have learned that health is a deeply felt, universal experience intersected by a number of systems — political, racial, economic. From food to insurance to fitness to vaccinations, we all have different understandings of what “health” is, seen through the values we hold and…

Using data to derive the pro-democracy narratives we need — We’ve been hearing from more and more people in our community about an urgent need to restore faith in democracy and the democratic process. So we’ve been thinking hard about what Harmony Labs, as a media research studio, can do to answer this need. …

Rewriting the nuclear story for U.S. audiences — Is it possible to activate the U.S. public toward a nuclear-free future? Many experts and advocates believe that, currently, Americans are disengaged from stories about nuclear weapons, yet what we have found recently is that between 10%-30% of people who watch TV see something about nuclear weapons every day. The…